Helping, my way.
From a very young age I have wanted to help the world in my own way.
I always knew I wanted to be a publicist, but it wasn't until I started working in the advertising field out of college that I really understood what I wanted to do and how.
I tell you that I was one of the first, if not the first, of my graduate class to get an agency job, at a time when Miami was not doing so well in that industry.
My first years in the creative area of advertising taught me a lot about structure, processes, politics, dealing with horrendous egos, and other things that really shaped me as a professional.
Upon moving to Los Angeles, I was able to apply all this knowledge in a new agency, which needed urgent help, especially in my field of "expertise", social media. But despite managing to help structure the social department and establish how day-to-day things would be done, learning how to handle not-so-easy clients, and creating very beautiful content and campaigns, that was still not enough.
That part within me that had always wanted to help humanity in some way, was biding its time. So fed up, one day I decided to carry out my dream and found @mindfulbrandscreative with the purpose of applying my experience and skills to support conscious brands that support others, helping them grow in a digital / social field.
Together with my ex-partner, David, we opened our own studio back in 2018, combining his passion for audiovisual production with my creative genius who wants to save the world at any cost.
So , if you don't know it, I invite you to visit this #mindful space full of love and creativity and good vibes, where I focus on a holistic angle of things, always with the cause above the business.
Thanks to this, today I’m living my dream and I hope that if you need a signal to carry out one that you have and that scares you, you go for it.
